OUR SERVICES /
A clear voice, built on a sound strategy
Most businesses are better than their brand suggests. Our job is finding out why, and putting it into words that sound like you.
While your designer establishes how the brand looks, we define how it speaks and what it says: the strategy underneath and the words you share across your website, social channels, newsletters, emails and in the stories you tell the media.
We're journalists by training so we start where a reporter would, with the questions your customers are actually asking rather than the things a business wants to say about itself.
Most clients begin with one defined project, often it's a website, sometimes it's PR or a social strategy. No matter where we begin, if you'd like us to stay on afterwards, we can.
Start with a project
Website messaging
For a business that is building or rebuilding its website and wants the words to be as considered as the design.
We define what the business stands for, set it down in a messaging matrix, plan the site structure and write every page, working alongside your designer or ours.
It is a contained project with a fixed fee, from $2,995, and it is where most of our clients begin.
Social media strategy
For a business whose team is posting regularly without being sure what it is for.
You receive a message matrix translated for social, an audience and channel analysis, the content pillars you will own, a channel and format plan, creative direction and a 90-day roadmap, so your team can get going without a standing start.
Brand and marketing strategy
For a business that has outgrown the way it describes itself, or whose marketing has grown up in pieces, with the social run in one voice, the website in another and the client newsletter in a third.
We set down your position, your key messages, your core story and your tone of voice, and how each channel should work with the others, so that someone who meets your business anywhere meets the same one each time.
The strategy is yours to keep and run with your own team, or to build on with us.
Ongoing support
Once the strategy is in place, some clients ask us to stay on, either to plan and produce their content each month or to hold the brand across everything they put out.
Not sure which project fits?
That is what the discovery session is for. It is a free 45-minute conversation about where the business is heading, and by the end of it we will both know where to start. If you would rather see the evidence set out in writing first, there is the Brand Gap Audit.
"Pippa took 50-odd profiles and found what runs through all of them - how far we've come, and the people who got us there."
Peter Morton, Automotive Solutions
