DISCOVERY SESSION /
Your business is better than your brand suggests
A free, 45-minute conversation about where the gap is and where to start closing it. No charge, no pitch.
What happens in the 45 minutes
I review your online presence before we speak so the conversation is about the business more than the brand: where it is now, where you are taking it, the work you want more of and the clients you would like to be winning in three years. I ask the questions I would ask if I were writing about you, and the answers are usually better than anything on the website.
You leave with a plain account of what I heard, which is what the business has become, what it should be known for, and whether what a stranger currently finds does it justice.
Sometimes it does, and I will say so. More often the business has outgrown its brand altogether and needs the strategy done properly from the start, and if that is the case I will explain what that involves.
Who it's for
It's for established businesses in a growth phase, ready to invest in getting the brand right. If you've outgrown ad-hoc marketing and you know your business is better than its brand suggests, this is for you.
If you're just starting out, or still working out what you do, it isn't - yet.
What happens afterwards
If there is a fit, the usual next step is a strategy and messaging project. For a business that wants the evidence set out first, there is the Brand Gap Audit.
Who you'll be talking to
I'm Pippa Curd, a journalist and brand strategist with 18 years spent finding the story beneath the brief.
I work alongside Genelle Holton, who leads growth and performance, so the conversation covers how your brand is performing as well as what it says.
We run only a few of these each month, so the form takes a moment. Start here and I'll be in touch:
