BRAND MESSAGING AND WEBSITE COPY /

What your clients say about you isn't on your website

Most established businesses are described best by the people who have already hired them and worst by their own website

This project puts that right. We define your position, write the messaging that carries it and then write the website to match, for a fixed fee.

You might recognise this

The website was written a few years ago and it describes a smaller and earlier version of the business than the one you run today. Referrals still arrive but they look you up before they call, and what they find undersells what they were told. You have lost a pitch to a competitor who is not better than you, only better packaged. You may have tried more posts and more advertising, and found that it made an old story louder without making it any truer.

Strategic website copywriting, in the right order

We start by asking. You receive a questionnaire built to reach what sits underneath the facts, which is the approach we used to draw out the stories of a 65 workshop network for the Automotive Solutions anniversary book. Then we talk, so that I can follow up on whatever the answers left unsaid.

From that comes the messaging matrix, a working reference that sets out your position, your audiences, your voice and the themes your business should be known for. The site structure follows, as a content master document covering the architecture, the page hierarchy and the headings. Only then do we write the pages, with search terms worked in where they belong and never at the expense of how the business sounds.

If a designer sent you here

You are in the right place. We work alongside designers and agencies who know that a site is only as strong as the thinking behind its words, and we write to their structure and their timeline.

What you leave with

A messaging matrix: position, audiences, voice and core themes
A content master document: site architecture, page hierarchy and headings
Website copy for every page in scope
Search terms aligned to the pages that should rank for them
Two structured rounds of feedback

Website projects begin from $2,995 + GST, fixed once we have scoped it together. Design, build and photography are quoted separately by the specialists we work with.

Book a discovery session

What it looks like

Woodsmith Building Co. ran on referrals for eight years before putting any investment into paid advertising. The brand had to be able to carry it first, so we started with what was true about Woodsmith and built the position, the messaging and the website in that order. The first advertisement ran in 2025, onto a brand that was ready for it.

"Before working with Pippa, our brand felt behind the business. Now it leads it." - Mike Smith, Woodsmith Building Co.