ABOUT PJC/
We started with questions. We still do.
Most of our clients come to us at a turning point
The business is performing well, but the brand hasn't kept pace. They know what they stand for - they just haven't found the words yet, or the structure to hold it all together.
That's what we do.
Brand Storytelling: A journalistic approach
At its core, journalism is about asking the right questions and having the discipline to follow the answers wherever they lead.
We bring that to every brief - finding the story beneath the brief, the detail that makes something land, the human truth that no amount of AI-generated content can replicate.
Who we are
Pippa Curd
Strategy first.
Story always.
Pippa has spent 18 years at the intersection of story and strategy - across newsrooms, publicity, corporate communications, and building PJC from the ground up in 2017.
A journalist by instinct, a strategist by practice.
She asks the questions most briefs forget to ask, and finds the story most brands don't know they have.
We don't manufacture attention.
We build brands that endure.
Genelle Holton
Clarity in data.
Confidence in growth.
Genelle brings the data rigour that turns brand clarity into commercial results.
With a background across corporate marketing and global brands, her focus is audience insight, digital strategy, and performance - ensuring that what we build for clients doesn't just look and sound right, but measurably performs.
Story without data is guesswork. Genelle makes sure it isn't.
