ABOUT PJC/
We started with questions. We still do.
Most of our clients come to us at a turning point
The business is performing well but the brand hasn't kept pace.
You know what you stand for, you just haven't found the words yet, or the structure to hold it all together.
That's the work: brand strategy for established businesses in Auckland and across New Zealand.
Brand Storytelling: A journalistic approach
At its core, journalism is about asking the right questions and having the discipline to follow the answers wherever they lead.
We bring that to every brief - finding the story beneath the brief, the detail that makes something land, the human truth that no amount of AI-generated content can replicate.
Who we are
Pippa Curd
Strategy first.
Story always.
Pippa Curd is a brand strategist and journalist working from Auckland, with 18 years at the intersection of story and strategy across newsrooms, publicity, corporate communications, and building PJC from the ground up in 2017.
A journalist by instinct, a strategist by practice.
She asks the questions most briefs forget to ask, and finds the story most brands don't know they have.
We don't manufacture attention.
We build brands that endure.
Genelle Holton
Clarity in data.
Confidence in growth.
Genelle leads the growth and performance work, bringing a background across corporate marketing and global brands to audience insight, digital strategy and channel performance.
She is a collaborative partner to PJC so that what we build doesn't just read and look right, it measurably performs.
Ready to close the gap between where your business is and how your brand presents it?
Talk to a brand strategist who starts with questions, not a template.
