BRAND GUARDIANSHIP/
Your brand will evolve. Someone needs to hold the thread.
What Brand Guardianship is
Brands evolve. Stories grow. Touchpoints multiply.
Without strategic guardianship, your messaging can become inconsistent, diluted, and disconnected - weakening your impact and slowing growth. Guardianship ensures your voice remains clear, strong, and unmistakably authentic wherever your audience encounters you.
Unlike one-off projects, Guardianship is ongoing - a long-term partnership, not a one-time fix.
Who it’s for
This partnership is ideal for organisations that:
- Produce content regularly but know the messaging isn't as sharp or consistent as it should be.
- Want every touchpoint - from proposals to social posts to client emails - to sound consistent, confident, and unmistakably theirs.
- Have outgrown ad-hoc activities and recognise the need for a coherent, connected brand story.
- Feel their messaging is fragmented, inconsistent, or not fully capturing their value.
- Know that polished output means little without the strategy behind it.
Whether you have an internal team, work with freelance marketers, or partner with VAs and specialists, strategic Brand Guardianship provides clarity and consistency without complexity.
Outcomes you can expect
What changes when Guardianship is in place:
- Consistent messaging across all touchpoints
- Clearer decision-making and brand direction
- Strengthened audience trust and credibility
- Reduced internal friction around brand decisions
- A scalable foundation for growth and collaboration
What it looks like in practice
Brand strategy and market clarity
Framing where you sit and how you are understood in your category.
Messaging architecture and narrative development
Defining the language that expresses your promise and meaningfully connects.
Executive profiling and authority building
Strategic thought leadership positioning for leaders and spokespeople.
Strategic communications leadership
High-level direction across communications activities ensuring alignment, not fragmentation.
Ongoing brand stewardship
Regular strategic oversight, refinement, and coaching to protect your narrative as your business evolves.
Our Brand Guardianship Packages
Every business needs a different level of support. Here's how we structure it.
Our model separates strategy from execution deliberately. Strategy work is scoped and priced as a one-off project, giving you a clear foundation before ongoing work begins. Retainer packages then deliver the execution and content that flows from it.
Strategic Guardianship. From $1,500 + GST / quarterQuarterly strategic review, brand stewardship, and messaging oversight. For businesses that need a clear strategic hand on the tiller without ongoing execution support. Includes a 90-minute quarterly session, written priorities and recommendations, and ad hoc messaging guidance between sessions.
Brand Guardianship — Core. From $2,400 + GST / month The foundation every retainer client is built on. Each month, a defined scope of senior strategic communications work is applied where your brand needs it most. The shape of the work shifts as your business does. What stays constant is the strategic oversight, brand stewardship, and tone-of-voice consistency that holds everything together.
Brand Guardianship — with Social. From $3,650 + GST / month Everything in Core, plus end-to-end social media management across Instagram, Facebook, and LinkedIn. Content planning, copywriting, visual direction, scheduling, and monthly insight reporting. 8–10 posts per month including reels. Your brand, expressed consistently - without it falling to you to manage.
One-off strategy projects
Before execution begins, the right strategy needs to be in place. The following are scoped and priced as standalone projects - completed once, then carried forward through your retainer.
Brand positioning and key message framework
Social media strategy
Lead generation strategy and funnel design
Email nurture sequence strategy and content
Website copy refresh
SEO optimisation
Each project is scoped based on your specific requirements. Where a strategy project and retainer begin together, setup is confirmed at onboarding.
All pricing is exclusive of GST. Photography, videography, design, and paid media strategy and spend are not included unless otherwise agreed.
Start your Brand Guardianship conversation
The best partnerships start with an honest conversation about where your brand is now and where you want it to go. Book a discovery call to find out which level of support is right for you.
A strong foundation changes everything
"Pippa helped us define and articulate the heart of our brand. The clarity she brought to our positioning and messaging has given us a strong foundation to grow with confidence."
Liz Cassidy-Canning, Whare Āwhina
