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Every April 1st, something dies a little in the marketing feed

You’re scrolling. A brand you’ve followed for years posts a fake product. A limited-edition something-or-other that doesn’t exist, captioned with a winking emoji and the words ‘too good to be true.’ You clock it immediately. You keep scrolling.That’s April Fools’ Day marketing in 2026. Not offensive. Not damaging. Just… nothing....

Your business has grown. Has your brand kept up?

There's a moment most founders recognise, even if they can't immediately put words to it.It happens when a potential client lands on your website - someone you know you could help - and they don't reach out. When you hand over your business card and feel, faintly, like it doesn't quite represent you. When a competitor wins work you should have had, and their brand is doing something yours isn't.The business is good. The work is good but something in how it's presenting isn't keeping pace....

The real risk of AI in marketing is strategic laziness

A note on how this was written: this post was developed with AI support - not to replace the thinking but to help articulate it. The argument, the positioning, and the point of view are mine. That distinction is exactly what this piece is about.Last month a client showed me a competitor’s LinkedIn feed. Every post polished. Consistent. Confident-sounding. ‘How are they producing this much?’ she asked.We both already knew the answer.But as adoption increases, a quieter risk is emerging.It i...

Mother’s Day is a story, not a sale

There is a card in my desk drawer that I've kept for two years. My daughter made it when she was seven - bubble letters in purple marker, stick-on gems pressed carefully across the cover, three exclamation marks after "Happy Mothers Day" because one would never have been enough.Inside, fifteen thick-drawn lines in her best handwriting. My mum is the best mum in the world because she helps me with my homework. She plaits my hair for school. She drives me to places I need to be.And then, near the ...

Your marketing isn’t working. It might not be a marketing problem.

I had a conversation recently with someone connected to a well-established business. Solid reputation. Loyal customer base. A product launch they'd invested in seriously.It tanked.Not because the product was wrong. Not because the market wasn't there but because the campaign had skipped something - the specific thing their audience needed to believe before they'd consider buying. The business knew its product was good. It had forgotten to prove it to the people who didn't yet know that.The messa...