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Why Great Marketing Starts With Great Messaging

When we think about marketing, it's easy to jump straight to tactics: social media campaigns, paid ads, beautiful websites, SEO strategies. But here’s the truth most businesses overlook: no matter how much you invest in marketing, it won’t deliver its full potential if your core messaging isn’t clear, confident, and compelling.Because marketing doesn’t create connection. Messaging does.At Pippa Jayne Communications, we help brands build the strong, strategic messaging foundations that gr...

April Fools' Day Marketing Is Past Its Prime — Here's What to Do Instead

Is April Fools’ Day marketing finally done for? I think so — and it’s about time.There was a period when brands dropping cheeky joke products or absurd press releases on April 1st felt fresh, funny, and just disruptive enough to work. Who could forget Google’s annual Easter eggs or Burger King’s infamous left-handed Whopper? These stunts were harmless, surprising, and in many cases, genuinely clever.But fast-forward to now, and the landscape feels different.Audiences are more media-sav...